The Toyota Hilux is one of the most recognized pickup trucks worldwide, known for its durability, off-road capability, and versatility.
Although it is recognized globally, the Hilux is not legally sold in the United States as a new vehicle. But why?
In this guide, we answer your question about the Toyota Hilux sale in the USA, explore the legal pathways for ownership, and highlight what the future might hold for the Hilux in America.
Why the Toyota Hilux Is Not Sold in the United States
The “Chicken Tax” Tariff
Since 1964, there has been a 25% tariff placed on imported light trucks in the United States, also known as the “Chicken Tax”.
This tax makes it financially impractical for Toyota to sell the Hilux in the U.S., as it would dramatically increase the retail price relative to domestically produced competitors.
Toyota’s Market Strategy
Toyota has strategically positioned the Tacoma as its midsize pickup truck for North America.
The Tacoma is manufactured in the United States and Mexico, and allows Toyota to avoid tariffs while positioning itself to appeal to American customers by valuing comfort, safety features, and offering “lifestyle features”.
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Can You Buy a Toyota Hilux in the United States?
Yes, but only under limited circumstances.
Private individuals can import a Hilux if it follows the following federal regulations or meets exemptions:
- 25-Year Import Rule: Vehicles over 25 years old are exempt from NHTSA and EPA standards, making the classic models of Hilux the most common and recognized legal imports.
- Compliance Modifications: Newer Hilux trucks can be imported if modified to meet U.S. safety and emissions standards. However, the costs are usually relevant.
- Specialized Dealers: Only a limited number of Hilux trucks enter the U.S. market through specialty importers, auctions, or private sales. The buyer is responsible for verifying compliance and legality.
How to Import a Toyota Hilux: Step-by-Step Overview
- Confirm Eligibility
Verify whether the model meets the 25-year exemption or can be modified for compliance. - Engage a Licensed Exporter and Importer
Work with experienced professionals who understand U.S. import law. - Arrange Shipping
Options include Roll-on/Roll-off or container transport. Costs typically range from $3,000-$7,000, depending on origin. - Prepare Documentation
Submit EPA Form 3520-1 and DOT Form HS-7, along with ownership and shipping documents. - Pay Import Duties
Expect the 25% tariff on trucks, plus applicable state taxes and customs fees. - Complete Customs Clearance
Use a licensed customs broker to ensure all filings and inspections are handled correctly. - State Inspection and Registration
Once in the U.S., the truck must pass state-level inspections before registration and insurance.
Toyota Hilux vs. Toyota Tacoma
| Feature | Toyota Hilux (Global) | Toyota Tacoma (U.S.) |
| Availability | Sold worldwide, not in the U.S. | Built and sold across North America |
| Powertrains | Diesel and petrol, mild-hybrid options | Gasoline only, hybrid coming 2025 |
| Durability | Known for rugged, utilitarian design | Balanced for U.S. comfort and off-road capability |
| Import Feasibility (in U.S) | High tariffs and compliance barriers | Readily available with no import costs |
The Hilux is built for harsh global conditions and valued for its resilience, while the Tacoma caters to North American demand with advanced features and easier ownership.
The Future of the Hilux
- Hilux EV: Toyota has confirmed a fully electric Hilux will enter production in Thailand by late 2025, reflecting the brand’s global shift toward electrification. [Source: Reuters]
- Hydrogen Hilux: A hydrogen fuel-cell prototype has been developed in the UK using Toyota Mirai technology, although no commercial release has been announced. [Source: Toyota UK]
At this time, Toyota has not indicated plans to sell these versions in the U.S.
Costs of Owning a Hilux in the United States
- Import Duty: 25% of vehicle value
- Shipping Costs: $3,000-$7,000
- Compliance Modifications: Varies, potentially thousands of dollars
- Insurance: Higher than average due to parts scarcity
- Maintenance: Parts may need to be ordered internationally
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Frequently Asked Questions
Is the Toyota Hilux Going To Be Available in the USA?
No, there are no official plans for the Toyota Hilux to be sold in the US market. The US market already has the Toyota Tacoma, which serves a similar purpose, and Toyota has not indicated any plans to replace it with the Hilux.
Why is the Hilux not available in the U.S.?
The 25% Chicken Tax and Toyota’s focus on the Tacoma make U.S. sales economically impractical.
Can I buy a new Hilux in the USA?
While it’s not possible to buy a new Toyota Hilux in the USA due to a combination of factors like import regulations and safety standards, you can import older models(25 years or older) that are exempt from current regulations.
Is the Toyota Tacoma the same as a Hilux?
The Toyota Tacoma and Hilux are not the same vehicle, but they share a common platform. The Hilux is sold globally, whereas the Tacoma is exclusive to North America.
Both trucks are built for durability, but the Hilux is designed for rugged markets, and the Tacoma focuses on U.S. consumer preferences.
Final Thoughts
The Toyota Hilux remains a symbol of durability and capability worldwide.
While importing one to the United States is possible, the costs, tariffs, and regulatory hurdles mean that only dedicated enthusiasts typically pursue ownership.
If you ask me, I think the Toyota Tacoma delivers a more accessible and practical alternative without the complexity of navigating import laws.
2 Responses
I always assumed the hilux was available in the US. Can’t believe it’s not! I guess the yanks prefer dodgy, unreliable vehicles that are bigger. The hilux Toyota has been available around the world and has an unbreakable reputation for many decades.
A lot of people are surprised by that, so you’re definitely not alone. The Hilux staying out of the US has more to do with trade rules and Toyota’s product strategy than American buyers rejecting it. The 25 percent truck import tariff makes it hard to sell competitively, and Toyota chose to build the Tacoma locally instead.
That said, the Hilux’s reputation is absolutely earned!! It’s been tested for decades in some of the toughest conditions worldwide and has proven itself time and again. With recent talk about loosening regulations for smaller and global-market vehicles, it’ll be interesting to see if that opens any doors. Let’s see if anything changes by 2026.